FAQs

What is PR?

PR or public relations is essentially your brand’s relationship with the public. A crucial part of communicating with the public is through the media. That’s why media relations is one of the main pillars of PR, securing strategic press coverage to build brand awareness and drive brand recognition both with journalists and publications, as well as their readers.

What has PR got to do with brand reputation?

A good PR strategy safeguards a company’s reputation by taking control of your brand narrative in the media and building trust in the brand through effective communication with your key audiences, which includes building strong contacts in the media and securing strategic press coverage. This is especially important when a crisis hits and a brand’s reputation is on the line.

Why is PR important? Why is press coverage important for a brand?

Countless studies show that consumers - both B2B and B2C - prefer media or personal recommendations 10 to 1 over traditional marketing. A solid PR strategy builds brand authority and credibility with your target audience, which ultimately drives sales and brand loyalty if done well. Press coverage helps you reach millions of people and endorses your brand for free. Press coverage is earned through strategic media outreach and strong media relations.

What results can you expect from PR? What results can you expect from media coverage?

PR allows you to reach millions of people through strategies like securing influencer or press coverage to build brand awareness, which is key to driving sales. With a strong PR strategy and through strategic media coverage, you will build brand recognition and awareness that drives sales, amplifies your mission and engages with your audience in a way that aligns with both your and their values.

How is PR different from publicity?

Publicity is a function of PR and refers to the public visibility or awareness of a product or service, and is carried out by a publicist through the media. Public relations or PR is the strategic management of how a company communicates with all of its audiences, and is used to build relationships, manage image and safeguard brand and product reputation. Unlike publicity, for example, PR also encompasses events management and crisis communication.

How much does it cost to secure press coverage?

A journalist will not charge you to include your brand in a story, which is why PR is often referred to as the only form of free advertising. How much it’ll cost you depends on whether you choose to do it yourself or outsource it to a consultant or agency. If you learn how to secure your own press coverage, it won’t cost you anything.

Is PR expensive?

The cost of PR varies in price, but it’s a myth that it needs to be expensive. Full service agencies charge a monthly retainer for their services, but depending on your needs, you may be able to do this on your own or bring it in house - all it requires is time.